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Born
from the emergence of the 'dotcoms' around 1999, the
e-commercial has evolved from the less than
successful (but ubiquitous) banner ad to the modern
'inter' and 'super' stitial.
This
new breed of commercial has been criticised for
being intrusive by its 'pop-up window' nature but
few can dispute its effectiveness over the poor
cousin banner ad which, at its height, only
yielded a well-documented 1.5% average click through
success rate*.
CCN
have specialised in advertising in various forms
including print media (with ¼ page adverts
appearing in the Financial Times) but have found a
niche in online advertising. The reason for this
stems from the web's inherent facility to support
more dynamic interpretations of brands, products and
marketing messages which include more accurate
harvesting of demographic information, the ability
to ascertain and reach a relatively precise target
audience and the use of sound and animation if
required.
Select
from the menu (left) to view a number of examples or
click here to get
started.
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