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Originally,
other storyboard variations showcased the additional
actors; Ben Affleck and Liv Tyler however, this
example is perhaps more effective given that Bruce
Willis' persona is all the more recognisable at
first glance to the viewing public. This ad was not
designed as a UK portal interstitial given its
delivered file size. Nevertheless the sound was
designed to stream so as to minimise download time
as much as possible.
An
e-Commercial of this specification is more likely to
appear on dedicated sites (relatively) than as stand
alone ads. This is also effective in a larger
configuration for a website intro/ outro.
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