O N L I N E   M A R K E T I N G

Targeting Online Markets Accurately
C3 - The CCN Marketing Team, evangilises new ad technology now available to CCN clients...

º Online marketing. To many this is such a vast and uncertain territory given the sheer expanse of the World Wide Web. Let's put misconceptions aside from the off, Online Advertising IS an exact science. In fact, online campaigns can be run more accurately than most other types of media advertising.

Conventional media relies heavily on costly,  in-depth and often vague market research in order to ascertain reach, demographic and conversion figures. Not so with web advertising. Most major websites have detailed user demographic figures which report in real time. The very nature of so-called big brother web technology has given it near pariah status by libertarians pleading 'Privacy Oh Privacy!'. There's privacy and then there's privacy.

Software and technology providing information about our online habits and the websites we visit sounds a little like the age old identity card argument. If we all carried them the state could track our movements more closely. True. But what about Freedom of Movement does that go out of the window? No, let's be honest. Citizens with nothing to hide do not fear the identity card because it does not restrict their movements in any way. If however, it assists in crime prevention then it is society that will benefit over and above the quibbling of so called libertarians. Are we not free to live in a crime free community? Of course we are, but that does not make us card carrying libertarians.

So who is to benefit from the web technologies which learn about us when we are online? Our online marketing clients do. With accurate data on how many have viewed a campaign, when, where and how many times, conventional market research can no longer compete. Our clients are discovering that they can deploy a marketing campaign within 24 hours if required and can end it in minutes.

When ads become more relevant to us they are more appealing. They lose their intrusiveness and suddenly trigger our attention - or at least - that's what they should do. Banners and pop-ups are rarely even noticed these days as we see so many of them. They are still used because websites have had little else to offer. What if an ad was engaging, interactive and original without the user feeling that his personal webspace was being encroached upon?'  CCN is now working with new groundbreaking US  technology which is turning online advertising revenue and statistics on its head with high impact online ad campaigns like we have never seen.

For our UK clients, we have compiled a list of 70 of the most popular websites in Britain representing core demographics, industry and interest cells. Many are big brand websites but all 70 have been selected due to the fact that they operate the new CCN-recommended advertising technology and are at the top of the visitor charts by sector.

This is now also available to our US, European and Asia Pacific clients.

As specialists in online marketing, CCN is poised to assist corporate campaigns with web exposure. The CCN team is made up of creative and media professionals who can also work in tandem with media buyers, ad account execs and/or creative teams to ensure maximum deployment effectiveness every time. Enough said.

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