º For the Oberoi, we devised a short commercial which said very little textually and placed the emphasis more on the visual impact of the hotel's surroundings. One of the main purposes for this was due to the hotel still being under construction when the e-commercial was prepared.

The use of sound is not always necessary nor possible depending upon where the e-commercial is to be placed. However, this example shows how the use of sound, where possible, generates a greater appeal for the viewer of the advertisement. Original soundtracks composed by CCN for e-commercials and websites add a presentational X factor for clients who wish to establish a strong branding image in a simple way.