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ccc
4.
What Information Can I Use? The
Content Vs Presentation Dilemma.
All
of your existing marketing information and pictures
can be used on your site with varying degrees of
interactivity. The most straightforward way of
sourcing content is to treat the web site as simply
another branch of your business. The same
presentation and information that attracts your
existing clientele should continue to attract them
as well as many new others.
Above
all, a user of your Internet site should feel at
home on the site and recognise your branding and
values.
Use
of Rich Media such as Flash animations, live music
and sound or video streaming can make the site
interesting for users in a brochure setting as they
can see and sometimes manipulate images of the
products that you are showcasing.
The
most important issue with regard to content is
making sure that you have the approval of the
Copyright holders of that information/pictures to
use them for this purpose. The ultimate conclusion
to be drawn here is that Content should never be at
the mercy of Presentation, They are both equal
values for a website and CCN strives to acheive this
on every one of our branded websites.
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